Amsterdam, the Netherlands / Dubai, UAE — January 14, 2026
Let’s Copilot is proud to announce a strategic partnership with ImpactEra, an independent learning & development driven technology company headquartered in Dubai. This collaboration marks a significant step in our global expansion, establishing a powerful entry into the Middle East and Africa (MEA) market.
Through this partnership, ImpactEra will act as the regional distributor for Let’s Copilot, enabling organizations across MEA to adopt AI-powered productivity and learning solutions at scale. This includes rolling out Let’s Copilot Chat and Let’s Copilot for M365 learning programs, supported by local expertise, reseller networks, and Microsoft-aligned go-to-market strategies, all part of ImpactEra’s proposal to accelerate AI adoption.
What this partnership means
- Regional distribution of Let’s Copilot solutions across MEA
- Accelerated adoption through Microsoft-funded campaigns and reseller ecosystems
- Stronger local presence for SMB, enterprise, and partners
- Closer collaboration on marketing, onboarding, and AI-skills enablement
Expanding AI adoption across MEA
The partnership enables:
- regional distribution of Let’s Copilot solutions across MEA
- accelerated Copilot adoption through Microsoft-funded campaigns
- stronger local presence for SMB, enterprise, and partner ecosystems
- closer collaboration on marketing, onboarding, and AI skills enablement
Statement from ImpactEra
“We are excited to bring Let’s Copilot to the MEA region. The demand for AI-driven productivity and skills transformation is growing rapidly, and our partnership allows us to meet that demand with immediate speed to market, a strong ecosystem of resellers, and deep regional knowledge. Together, we will help organizations embrace AI adoption and unlock measurable productivity gains.”
Zafarullah Hashim, CEO of ImpactEra.
Statement from Let’s Copilot
“We are very happy to work with Zafarullah and the ImpactEra team. There is still so much work to do in educating people globally on essential AI skills, and having a strong regional partner gives us the foundation to move faster. I’m particularly glad that this partnership opens a solid market entry into Africa and the broader MEA region. This is only the beginning.”
Bianca Ritchi, CEO of Let’s Copilot.